Be. the first to carry the hottest tools in the professional world!

A refined lifestyle brand has been created to embody all that is beautiful. The juxtaposition of refined elegance on the outside with eco-innovative technology inside offers you everything you could imagine in one beautiful package.

Superior Coating

Not only the most advanced and sophisticated coating to the hair industry, it is also eco-friendly in terms of production, it reduces toxic emissions by up to 60%, producing a low carbon footprint!

Drag & Drop

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Live Customizer

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Easy Showcase

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Invest in your hair. It's the crown you never take off!

Awesome for every level

Making people beautiful. That’s why you’re in the beauty business. We want to make sure that every stylist has the means to create beauty every day. Whether you are just starting out with your first booth or are a seasoned stylist, Be Professional tools are an ideal investment. Every great hair professional needs a variety of tools to meet the needs of diverse clients and their various hair types and styles. Be Professional stylers, dryers and brushes are the best in show in terms of durability, reliability, ergonomics and most importantly, what they deliver: uncompromised beauty, every appointment, every venue, every time. Wherever you are in your career, you need to be your best and we can help you.

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Perfect for any occassion

What can our tools handle? Salon services including smoothing and straightening treatments, touch-ups or blow-outs, major events like weddings and galas, and high-pressure venues like fashion and photo shoots.

Our premium tools are versatile, reliable and ergonomically crafted so you can make people beautiful in the salon, backstage, near the red carpet and before major life events. We want you to have the best tools, so you can make everybody beautiful!

More and more core services

Frequently updates

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20+ ready sites

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Large Community

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Members Area

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12+ staff members

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Layout Flexibility

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Woocommerce

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WPML & Multi-Language

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Codeless Slider

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